DABUR INDIA, HINDUSTAN UNILEVER'S TECH ROUTE TO RURAL MARKETS

摘要

With urban consumers cutting back on their spending spree, fast-moving consumer goods companies iiave redoubled ef-forts to tap into rural India in 2012-13. In their latest annual reports, Dabur India and Hindustan Unilever (HUL) have both highlighted why the rural markets are so critical and what they are doing to better their rural sales.