FMCG COMPANIES RAMP UP ADVERTISING SPENDS

摘要

Enthused by the feel-good FY08 results, Indian FMCG majors are hiking their advertising budgets to gain high visibility for their brands in an increasingly competitive market. ITC Foods is planning to increase its ad budget by 60% to promote its flagship brands Bingo and Sunfeast while Godrej Consumer Products Ltd (GCPL) is hiking its ad spend by 50% to drive volumes this fiscal.