A new golden age MEmma Reinhold

摘要

Enduring, classic scents are the cornerstone of the perfumery business but in recent years the focus on creativity and quality has waned. The recession, rising raw material costs and a squeeze on consumer spending have all contributed to the sector playing it safe. However renewed confidence from both brands and consumers over the last year has helped reignite that badly needed creative spark. "2010 was the year of the rebound," says Felix Mayr-Harting, global head of fine fragrance, Givaudan. "After the destocking effect, we saw some comeback in both consumer confidence and a significant restocking effort."