Regulatory issues these days dominate most industry events,and although these were addressed,with particular emphasis on REACH,it was the business of creative perfumery and its multifaceted issues that were central to all debate.Key words throughout the proceedings included'diversity',' biodiversity','sustainability',both in business and raw material terms,'globalisation' and 'creativity' with a capital C.It made a refreshing change to remember the alluring aspects of the industry as opposed to its multiple regulatory issues.
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