Aveda takes organic direction with pure-fume

摘要

WORLDWIDE - Aveda has developed its first new aroma in four years and its first certified organic pure-fume - Rose Attar.The absolute is a blend of certified organic jojoba and Bulgarian rosa damascena essential oils and Aveda says it "is set to make a statement in the prestige category,while also being a shining example of the company's commitment to environmental sustainability".