Coty has signed a global licensing agreement with Italian fashion company Miss Sixty to develop and market fragrance for the brand.Miss Sixty,which was created by Renato Rossi and Wichy Hassan in 1991,is a trendy fashion line inspired by the 70s,and will now enter the fragrance market for the first time.The first fragrance line will be launched in Autumn 2003 in Europe and all products will target its core audience of 18 to 25 year old women.Bernd Beetz,ceo of Coty Inc said:"Miss Sixty embodies an Italian spirit in global style.Its accessible expression of fashion,alongside a sense of fun and freedom makes it a great addition to our portfolio of lifestyle brands.
展开▼
