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The Big Picture: Can Kodak transform itself into a leader in digital photography? Some very smart investors are betting on it

机译:大图:柯达能否将自己转变成数码摄影的领导者?一些非常聪明的投资者押注于此

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摘要

Eastman Kodak is headed for oblivion-or so you'd conclude from the degree of distaste Wall Street continues to feel for the stock. Few analysts recommend buying the photography pioneer's shares, which trade for about a third of their 1997 peak. The reasons for the investor jitters are obvious: The widespread adoption of digital photography has resulted in the rapid deterioration of the film business on which Kodak has long relied. Film sales are sliding at a roughly 20 percent annual rate industrywide, and there is scant reason to expect the trend will ever reverse. Clearly, there is widespread skepticism that Kodak can expand its digital business fast enough to make up for the slide in its conventional photography segment.
机译:伊士曼·柯达(Eastman Kodak)即将被遗忘-否则您可以从华尔街对股票的持续厌恶程度得出结论。很少有分析师建议购买这家摄影先驱的股票,该股票的交易价格是其1997年峰值的三分之一。令投资者感到不安的原因是显而易见的:数码摄影的广泛采用导致柯达长期依赖的胶卷业务迅速恶化。电影销量在全球范围内以每年约20%的速度下滑,并且没有理由期望这种趋势会逆转。显然,人们普遍怀疑柯达能否以足够快的速度扩展其数字业务,以弥补其传统摄影领域的不足。

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