Optimization of Developmental Path on Vegetable Industry in Beijing Based on an AHP-SWOT Hybrid Model

摘要

Utilizing the qualitative analysis of SWOT and quantitative method of AHP this paper presented the AHPSWOT hybrid model of the vegetable industry in Beijing, by which it scored the influence of the strengths, weaknesses, opportunities and threats (SWOT factors and SWOT sub-factors), and the SO strategy, WO strategy, ST countermeasure and WT countermeasure on the development of the vegetable industry in Beijing. The results show that the influence of the strengths are the most, the weaknesses and opportunities second, and the threats the least among four SWOT factors of the development of the vegetable industry in Beijing. Thereby, among 28 SWOT sub-factors, convenient Transportation and communication facilities are the most important factor in the strengths factors, lack of standardization circulation channel is of the most significance in the weaknesses factors, enormous consumption demand of urban residents is the most valuable opportunities factor and huge foreign vegetable competition and less resistant storage are the most threats factor. Among four combination path of the development strategy, the SO strategy possesses the most valuable positive influences on the development of the vegetable industry in Beijing, which is the best routine for the strategy alternatives.