Implementing a Successful CRM Strategy: Second of a two-part article on Customer Relationship Management in Marketing Value-Added Grains.

摘要

In golf, there is a physical game and a mental game. It's much the same in Customer Relationship Management, or CRM, While the physical game is important, to truly excel at golf or to satisfy your customers, you need to be able to play the mental gamewell. CRM is a long-term collaboration with customers in identifying their individual needs and in finding solutions to their unique problems. It's a different approach than the traditional product/sales focused approach, where the emphasis is on your product line and in turning sales in the short term.