Seafood marketers looking to hitch their wagons to the health benefits of omega-3-fatty-acid-rich fish are quick to look for ways to incorporate the message on a label. After all, getting someone who has never liked fish to start eating it — even incapsule foi m —isa difficult sell, Consumers are increasingly turning to fish oil capsules to reap the benefits of omega-3 fatty acids. With an aging Baby Boomer population looking to stay on top of the latest health trends, fish oil consumption may grow even more in the future. Data from Packaged Facts, a consumer-market-research firm based in Rockville, Md., put the total nutritional supplement market in the United States at $6.1 billion in 2007. From 2003 to 2007, the market showed a compound annualgrowth rate of 4.1 percent. Part of that growth was due to fish oil supplements, which saw use within the nutritional-supplement market grow from 3 to 8 percent during that period.
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