Breaking Through Growing Consumer Skepticism: New Research Offers Roadmap for Trust-Building Transparency

摘要

NOW MORE THAN ever, consumers are asking questions about farming and food. What is the role of technology and innovation? How do I know the food I'm consuming is safe? Are farmers and food companies putting profits ahead of public interest?Mistrust is the norm and global issues loom large—resource scarcity and waste, food security and global trade, among others. Consumers are particularly leery of large companies, believing that mass production creates more opportunity for error, that industrialized food production is inherently impersonal, and that big companies will put profits ahead of public interest.