Lights, camera, seafood: TV brings fishermen, cooking ideas into homes, generating excitement for the category

摘要

Does watching a fishing boat tossing on the high seas make TV viewerscrave crab. Can a cooking show help drive shrimp salea when chefsfeature them in recipes. That's the hope of many in the seafoodindustry who are counting on the popularity of cable shows such as"Deadliest Catch" and offerings from the Food Network to captureconsumers' attention and make them hungry for seafood,Relationships that seafood marketers have with ce ebrity chefsbear fruit for the brand or organization because of the impact ithas on the public perception of that product says Laura Fleming,communications director of the Alaska Seafood Marketing institute."They [celebrity chefs] teach the public how to cook seafood, Andbecause of the [consumer] knowledge gap, there is a fear aboutseafood. So having a chef whose opinion you respect helps boost theprofile of seafood items," says Fleming,