In the second of his interviews with senior executives from Thailand's top tuna companies, Mike Urch talks to Poj Aramwattananont about how to counteract the increasing cost of raw material. 'If the price of tuna gets too high the consumer will moveon to other foods,' says Poj Aramwattananont, HI president of Sea Value, which claims to be the world's biggest tuna canner. The seller must modify the product, move to value-added lines, or combine the tuna element with other items to reduce the fishcontent such as the "lighter lunch to go" which includes crackers and mayonnaise . When tuna cost 400-600 dolar per tonne ten years ago we would sell more "pure" fish. Now it has risen to 900 dollar per tonne. At 1000 dollar per tonne and above, the marketer and producer have to decide what to do such as adding more items "inside".'
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机译：在与泰国顶级金枪鱼公司的高级管理人员进行的第二次访谈中，迈克•乌尔奇（Mike Urch）与Poj Aramwattananont谈了如何应对原材料成本上涨的问题。 Sea Value HI总裁Poj Aramwattananont说：“如果金枪鱼价格过高，则消费者会转向其他食品。”据称，Sea Value是世界上最大的金枪鱼罐头生产商。卖方必须修改产品，使用增值产品线或将金枪鱼元素与其他物品组合以减少鱼肉含量，例如“薄便午餐”，其中包括饼干和蛋黄酱。十年前，当金枪鱼的价格为每吨400-600美元时，我们将出售更多的“纯”鱼。现在已经涨到每吨900美元。在每吨1000美元及以上的价格上，销售商和生产商必须决定要做什么，例如在“内部”添加更多物品。
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