Money in menus:Written correctly, your menu is your best ambassador

摘要

Each restaurant has a brand ambassador, customer service agent and silent salesperson wrapped into a single document — the menu. Experts say the menu is a far cry from a mere list of items for sale. Rather, the design of a menu influences guest expectations and affects their purchasing behavior. Restaurateurs whounderstand this can use their menu's design to increase operational efficiency, profitability and improve customer satisfaction.