Niche Marketing by Forestry Commission Scotland - A Local Highland Journeyogshops

摘要

When asked to write an article on the subject of niche marketing, I readily agreed to it. My aim was not so much to promote how good a job we are doing (you will be the judge of that) but more to share our local experience in the highlands. My hope is that this article will provide you with the opportunity to respond with your own thoughts on what we, as an industry, can do collectively to further this initiative and also to allow you to provide some feedback on how well we have performed locally.