The high road: While demand for HDTV is beginning to take off in key markets such as the UK, the economics remain challenging for many players

摘要

High-definition TV has always presented something of a challenge to international channel providers. All know they need to make the move to HD but want to do it in a way that ensures their services become financially profitable. "HD in Europe is a key strategic initiative for many of Europe's largest platforms. It remains a work in progress in many markets, but the last 12 months have seen some great success stories, like BSkyB, and some exciting launches like Sky Deutschland," says Sean Cohan, senior vice-president, international, A&E Television Networks.