Near-Optimal Algorithms for the Assortment Planning Problem Under Dynamic Substitution and Stochastic Demand

摘要

Assortment planning of substitutable products is a major operational issue that arises in many industries such as retailing, airlines, and consumer electronics. We consider a single-period joint assortment and inventory planning problem under dynamic substitution with stochastic demands, and provide complexity and algorithmic results as well as insightful structural characterizations of near-optimal solutions for important variants of the problem. First, we show that the assortment planning problem is NP-hard even for a very simple consumer choice model, where each consumer is willing to buy only two products. In fact, we show that the problem is hard to approximate within a factor better than 1 - 1/e. Second, we show that for several interesting and practical customer choice models, one can devise a polynomial-time approximation scheme (PTAS), i.e., the problem can be solved efficiently to within any level of accuracy. To the best of our knowledge, this is the first efficient algorithm with provably near-optimal performance guarantees for assortment planning problems under dynamic substitution. Quite surprisingly, the algorithm we propose stocks only a constant number of different product types; this constant depends only on the desired accuracy level. This provides an important managerial insight that assortments with a relatively small number of product types can obtain almost all of the potential revenue. Furthermore, we show that our algorithm can be easily adapted for more general choice models, and we present numerical experiments to show that it performs significantly better than other known approaches.