THE PRACTICE MANAGEMENT CONSULTANT: Social media offers new opportunities and risks

摘要

It's a whole new ballgame out there. We no longer live in a world in which people read 3 newspapers a day. In fact, many read none (which is why the industry is becoming extinct). Instead, more and more people get their information from the Internet and, as such, make their decisions based on the opinions of people like them--not who they know, but whom they read online. Unfortunately, many eye care practitioners remain oblivious to this and to such "new wave" marketing terms as search engine optimization (SEO), blogging, Facebook, and tweeting. This will need to change.