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Personalization of mail surveys for general public and populations with a group identity: results from nine studies.

机译:个性化的针对大众和人群的邮件调查的个性化:来自九项研究的结果。

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The effect of personalization on mail survey response rates was examined in nine studies that included 17 comparisons under several research conditions. A study of this variable across multiple experiments in five agricultural experiment stations was undertaken because of conflicting results from previous research and from concern that the effectiveness of personalization might have decreased over time. Results show that, while response to general public surveys appeared to increase modestly across all treatment groups, there was no positive effect for populations in which a group identity (e.g., Dear Oregon Gardner or Dear ATV Owner) is employed to address respondents in cover letters. Personalization appears to remain useful for improving response in surveys of the general public.
机译:在9项研究中检查了个性化对邮件调查回复率的影响,其中包括在几种研究条件下进行的17次比较。由于先前的研究结果相互矛盾,并且担心个性化的有效性可能会随着时间的推移而下降,因此在五个农业实验站的多个实验中对该变量进行了研究。结果表明,尽管在所有治疗组中对公众调查的回应似乎都在适度增加,但对于采用团体身份(例如,亲爱的俄勒冈州加德纳或亲爱的亚视车主)向求职者致辞的人群没有积极影响。个性化似乎对于改善公众调查的响应仍然有用。

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