Wisconsin Ginseng (WG) is a unique product primarily grown around Marathon, Wis. Its limited production area and specialized growing conditions give it certain marketing and "rural development" advantages, although these special attributes also raisequestions concerning product labeling, competitive infringement and counterfeiting, rural development and farm income potential, as well as related policy dilemmas.This article draws upon concepts of "terroir" (defined below), geographic indications, and American Origin Products (AOPs) to explain both ginseng's rural development advantages and some of the challenges facing the U.S. ginseng industry.
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