Big response to NR branding drive

摘要

Branding of NR launched by the Rubber Board in February, 2011, is receiving overwhelming response from exporters. According to the Rubber Board, almost 25% of the total exports between April and November, 2011, come under the branded category. About 21,000 tonnes of NR was exported during this period. Of this, about 5,000 tonnes have been exported under the brand name which shows that more and more exporters have realised the significance of the Board's initiative.