Remember way, way back in time—specifically, 2009— when the Great Recession ended? If your company makes rubber automotive components of any sort, during the 2007-09 economic tempest the main order of business was to just survive until the storm past. Drastic action, like plant closings, employee cutbacks, trips into Chapter 11, were the norm of many unfortunate manufacturers. Those in the automotive sector that did make it through today are enjoying the fruits of survival. One of these is the ability to resist demands for pricing cuts from auto manufacturers.
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