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Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement

机译:捕获针对性营销,展示价值和推动流程改进所需的商业智能

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摘要

The University of Wollongong (UOW) in New South Wales, Australia, has undertaken an innovative and collaborative research project to demonstrate the value that can be provided by academic libraries through a tool called the "library cube". The library cube consists of two major components: a backend system containing a multidimensional data warehouse linking student borrowing and use of electronic resources to students' academic marks (grades); and a frontend system that allows users to quickly and easily create cross tabulated data views, such as average student marks by frequency of library resource usage and gender. The project is different from the efforts of other institutions to link usage to student outcomes, in that the library cube is not an isolated research project, but is now an ongoing part of UOW's systems and performance reporting. The library cube represents a fundamental shift in evaluating the student experience through the integration of discrete systems and datasets. It has revealed a very strong relationship between student library usage and academic performance. This information will improve UOW library's ability to demonstrate value to clients and stakeholders. The library cube has also delivered some anticipated and unexpected findings on the relationship between social variables, such as gender, age, and citizenship, and library usage behaviors; and in doing so has also identified potential target audiences for library promotions and engagement strategies.
机译:澳大利亚新南威尔士州的卧龙岗大学(UOW)开展了一项创新的合作研究项目,以证明高校图书馆可以通过一种称为“图书馆立方体”的工具来提供其价值。图书馆的多维数据集由两个主要部分组成:一个后端系统,其中包含一个多维数据仓库,该仓库将学生的借阅和电子资源的使用链接到学生的学业成绩(等级);以及一个前端系统,该系统允许用户快速轻松地创建交叉表数据视图,例如按图书馆资源使用频率和性别划分的平均学生成绩。该项目不同于其他机构将使用情况与学生成果联系起来的工作,因为图书馆不是一个孤立的研究项目,而是现在UOW系统和绩效报告中不断进行的一部分。图书馆多维数据集代表了通过离散系统和数据集的集成来评估学生体验的根本转变。它显示了学生图书馆的使用与学习成绩之间非常紧密的关系。这些信息将提高UOW图书馆向客户和利益相关者展示价值的能力。图书馆工作组还就社会变量(例如性别,年龄和公民身份)与图书馆使用行为之间的关系提供了一些预期的和意外的发现;这样做还确定了图书馆促销和参与策略的潜在目标受众。

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