Analysis of service satisfaction in web auction logistics service using a combination of Fruit fly optimization algorithm and general regression neural network

摘要

When constructing classification and prediction models, most researchers used genetic algorithm, particle swarm optimization algorithm, or ant colony optimization algorithm to optimize parameters of artificial neural network models in their previous studies. In this paper, a brand new approach using Fruit fly optimization algorithm (FOA) is adopted to optimize artificial neural network model. First, we carried out principal component regression on the results data of a questionnaire survey on logistics quality and service satisfaction of online auction sellers to construct our logistics quality and service satisfaction detection model. Relevant principal components in the principal component regression analysis results were selected for independent variables, and overall satisfaction level toward auction sellers' logistics service as indicated in the questionnaire survey was selected as a dependent variable for sample data of this study. In the end, FOA-optimized general regression neural network (FOAGRNN), PSO-optimized general regression neural network (PSO-GRNN), and other data mining techniques for ordinary general regression neural network were used to construct a logistics quality and service satisfaction detection model. In the study, 4-6 principal components in principal component regression analysis were selected as independent variables of the model. Analysis results of the study show that of the four data mining techniques, FOA-optimized GRNN model has the best detection capacity.