Honest Tea equips itself for serious brand-building

摘要

It's time for Honest Tea, the 10-year-old pioneer and leader of America's organic tea market, to spread its wings. After selling a 40% stake to the Coca-Cola Co. and refurbishing the tastes and brand appearance of its product line, the 20-million dollar (13-million EUR) company is preparing to improve manufacturing, broaden distribution and beef up marketing in order to meet a professed goal of 100 million dollar (65 million EUR) in annual sales during the next three years.