Launching a new functional product and taking a 13% share of a mainstream - and highly competitive - food market in just three years is no small achievement. It's an even bigger achievement for an Omega-3-fortified product. Australian bakery group George Weston Foods' creation of one of the world's most successful Omega-3 brands was no easy task, however. JULIAN MELLENTIN reports. There is no shortage of companies around the world planning launches of Omega-3 fortified foods this year and the role model of success that many are looking to is Australia's Tip Top UP Omega-3 bread brand. Launched in 2002. Tip Top UP Omega-3 has become one of the two most-successful Omega-3 fortified products in the world (the other is Puleva Omega-3 milk in Spain) andsuppliers of Omega-3 ingredients often point to the brand as an example of the potential of Omega-3. But the presence of Omega-3 is just one part of the Tip Top UP Omega-3 success story.
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机译：推出新的功能性产品并在短短三年内占据主流且竞争激烈的食品市场13％的份额，这可不是一个小成就。对于Omega-3强化产品而言，这是更大的成就。然而，澳大利亚烘焙集团乔治·韦斯顿食品公司（George Weston Foods）创建世界上最成功的Omega-3品牌之一并非易事。朱利安·梅伦丁（JULIAN MELLENTIN）报告。世界各地不乏计划今年推出Omega-3强化食品的公司，而许多人希望获得成功的榜样是澳大利亚的Tip Top UP Omega-3面包品牌。于2002年推出。Tip Top UP Omega-3已成为世界上最成功的两种Omega-3强化产品之一（另一种是西班牙的Puleva Omega-3牛奶），Omega-3成分的供应商经常指向该品牌作为Omega-3潜力的例子。但是，Omega-3的存在只是Tip Top UP Omega-3成功故事的一部分。
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