Kids, energy and new flavours focus for restoring growth

摘要

Campbell Soup keeps adding sub-brands and products to its iconic V8 brand - all meant to wring the maximum leverage out of what is arguably the strongest, highest-potential business of the sclerotic soup giant The incentive to restore growth to theV8brand - whose sales have stalled - has become urgent as more companies eye the fruit-and-vegetable opportunity. As Campbell Soup keeps battling to overhaul its struggling and seemingly outdated canned soup brand, the company is continuing to put resources behind its iconic V8 brand, which gave birth to the still-embryonic fruit-and-vegetable juice category in the West.