GET COCIAL: What it takes to build a social media team 11 guidelines for engaging your employees in your social media marketing

摘要

Many companies in the green industry are beginning to embrace the idea of using what is commonly referred to as an "online community manager." This could be an in-house employee, outside consultant or agency. Responsibilities can range from website development and search engine optimization (SEO) to content creation and social media management. As time goes on, this community manager role is going to become more and more critical within our organizations. It will also become more difficult for a single person to manage as technology continues to evolve at a rapid pace.