Years in the making: Innovation requires deployment of the Hierarchy of Product Metrics

摘要

You don't need to look far to understand the importance of new products to the long-term success of the business. Markets reward those who do well, and punish manufacturers that don't deliver. Consider this handful of headlines: Motorola blamed a Q4 2003 revenue shortfall on its failure to deliver new products on time. One year later, the successful launch of the RAZR cell phone contributed to a 51-percent sales increase, elevating Motorola to No. 2 in market share, and lifting the stock price 34 percent.