Which selling route best suits your catchment area?

摘要

In March's feature we started to look at the different options for selling fresh flowers. Clearly this will be strongly influenced, even determined, by the catchment area you are in, and the type of customer profile that your centre attracts, or canattract in the future. Regardless of whether you choose to run the flower side yourself or set it up as a concession, there are essentially three main retailing options to choose from: 1. following the volume retailer track; 2. setting yourself up as a dedicated specialist; 3. combining weekend votume sales with precise targetftng of local business opportunities,