GROWING against all odds: Viewing plants as art forms helped Bountiful Farms gain sales

摘要

Todd Nelson, one of the trio of owners at Bountiful Farms in Woodburn, Ore., is a humble family man who refers to himself as a simple farmer. He says he prefers to let the plants do the talking for him. He doesn't look for the limelight or think the business is special. Yet Bountiful Farms is special. At a time when many nurseries, just like the economy, have been on a slow downhill slide, Bountiful Farms is in a growth pattern in product lines, acreage, customers and sales. In his talk, Dynamics ofHy-percompetition, Charlie Hall, Ellison Chair, International Floriculture at Texas A&M, states there are three external strategic responses to hypercompetition. One response is differentiation in some way — specializing by product, service, customer type or geographic area — and this is how Bountiful Farms is growing against all odds.