Solar Customer Acquisition All about smart data

摘要

When banks issued their first general-purpose credit cards in the late 1950s and early 1960s, there wasn't much science behind their marketing. In fact, they sent the cards out in mass mailings to tens of thousands of customers and provided credit to anyone who responded. The results were chaotic and financially disastrous. In the next few decades, technology would come along to reduce fraud and connect networks of merchants. By the late 1980s and early 1990s, a real breakthrough happened, creditors figured out how to analyze the data they had collected for many years about their customers.