To market, to market -New Zealand's natural products industry-takes on the world

摘要

What started as a niche industry 15 years ago has grown into a global phenomenon worth billions of dollars a year. A number of New Zealand companies are part of that industry, capitalising on our good environmental record and access to quality raw materials, our record for strict food safety standards, an innovative approach to developing quality products, and growing consumer demand.A hub of activity for this emerging industry can be found in Nelson where the Nelson Regional Economic Development Agency estimates that the health supplements industry brings about $50 million to the region annually. Cary Wernick the business development director for Alaron Products Ltd, who are a contract manufacturer of dietary supplements based in Nelson, says it's no coincidence that so many nutraceutical companies are based in the Nelson area.