Kiwi growers onthe trail of food and beverage fraudsters

摘要

Identity theft in the food and beverage industry is more widespread than previously believed. The latest to be found out is Simon Mickleson who used fake labels to transform ordinary wines into vintages supposedly worth $1.3 million. The hunt for a solution often leads to the door of Oritain chief executive Helen Darling. Asparagus specialist Dr Peter Falloon typifies a growing band of Kiwis fighting fraudsters who, in addition to robbing lood producers of billions of dollars annually worldwide, arehelping to sabotage the excellent international reputation of New Zealand. Dr Falloon is the managing director of Aspara Pacific, this country's only asparagus seed breeder. He has spent 20 years developing cultivars highly-regarded around the world.