Just hours into the second day of World Pork Expo in early June, National Pork Board President Danita Rodibaugh stood before reporters with two major announcements. The first was that the constitutionality challenge of the pork checkoff was being withdrawn. Second, the terms of an agreement to purchase the "Pork - the Other White Meat" trademark/slogan from the National Pork Producers Council had been approved by NPPC delegates. National Pork Board CEO Steve Murphy recounted the challenges the pork checkoff and other commodity research and promotion programs had undergone for several years, culminating in the U.S. Supreme Court decision to hear the case challenging the beef mandatory checkoff.
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