WHEN KICKER FIRST APPROACHED THE MANAGEMENT OF THE ALT-ROCK BAND COLLECTIVE SOUL TO SEE IF THEY WOULD BE INTERESTED IN SOME TYPE OF PARTNERSHIP, it seemed to make sense on more than one level - especially for guitarist Joel Kosche. "Growing up, I was always around auto gadgets in one form or another with my father, who owned a mechanic's shop in the Atlanta area, and I had known of Kicker quality," Kosche says. And Kicker had certainly known of Collective Soul, with the band's list of achievements including sales of more than 10 million CDs, seven number-one hit singles on the U.S. mainstream rock charts and three top-10 hits from the band's latest release Youth. Since intense sound was obviously the connection between Kicker and the band, the idea was brought up to outfit a couple of feature cars with a complete sound system for Kosche and guitarist Dean Roland.
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