Perception of Television Viewers towards Effectiveness of Farm Programmes

摘要

The investigation was carried out in Dhule tahsil of Dhule district (M. S.) with the view to study the effectiveness of farm programmes on television as perceived by the televiewing farmers, and to assess expectations -cum-suggestions of televiewers about telecasts of farm programmes. The results of the study revealed that majority of the televiewers perceived as 'Fair' effectiveness of farm programmes. A majority of them found the farm programmes useful and simple to understand, gained the required,new and latest information, witnessed seasonable telecasts, and perceived from good to very good clarity of pictures and sound of telecasts. Further, the televiewers mainly expected that the farm telecasts may include demonstrations, experiences of local farmers, discussions between scientists and farmers, specialists' lectures with visuals, opportune telecasts and telecasting accurate, latest and complete information for the use of televiewers.