Effects of TV Commercials on Social and Cultural Norms: An Analysis of Viewer’s Perceptions

摘要

The present study aim is to highlight the role of advertisements on the audience and violation of social and cultural values. In citing people to purchase goods and services is the main role of advertising. To illustrate the violation of social and cultural values in TV advertisements and measure its impact on the audience, this study employs two different data sets. First, the data consisted of TV advertisements which have been released during the last five years. These ads were analyzed to see the actual instances and measure the extent of violations of social and cultural values in the ads. These ads lead to see the contents of violation of social and cultural norms in our society. The second data base is obtained through questionnaires. SPSS was used for systematic evaluation of the data.