Cliche success strategies litter the language like junk mail: leach for the stars. Aim high. won't settle for second best. They all allude somehow to casting for the trophy fish and letting the small fry go. That's exactly the attitude Lapham-Hickey Steel hopes its competitors adopt permanently while it trolls the entire food chain with its growing tackle box of value-added services. Not that the Chicago-based company doesn't like big customers - who doesn't? But finding ways to take care of the little guy while pumping up its value-added capabilities has put Lapham-Hickey in a position to profit from the skin-tight steel market, which followed one of the most brutal stretches in steel industry history.
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