Mill Steel's generational shift is not only right on time, company execs say, it's a vital part of the company's strategy. Mill Steel will double its business in five years. That's a bold statement, the company acknowledges, but one that it doesn't couch in conjecture. Despite the worst manufacturing recession in decades and the continuing culling of service center margins, the Grand Rapids, Michigan-based flat rolled steel distributor indicated it has the plan, the expertise, the capacity and the people to make that statement a reality. Over the past five years, Mill Steel has grown its market share by around 40 percent, adding two locations--a 40,000 sq. ft. facility in Windsor, Ontario, and most recently, a 185,000 sq. ft. service center in Melvindale, Michigan - -to its existing facilities in Grand Rapids and Louisville, Kentucky. The company has won substantial business from key automakers, including a major resale program. Significantly, the company chose this time to kick its generational transition plan into action.
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