Data from renewables analyst Apricum's proprietary global PV market model suggests that overall the PV market is healthy and expanding, but that its pattern of growth is shifting. The global PV market is showing no signs of slowing down, in fact the opposite, but demand is shifting among the markets around the world driven primarily by the scale of opportunity in each region. During the past three years, the industry has observed a major shift in demand from European markets to Asia, specifically China and Japan, and to North America, particularly the USA. But how will these market shifts affect the picture a few years ahead? Where will the most PV be installed and which countries are driving growth? And how do emerging markets like South America, MENA and Africa fit in?
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