In a reverse auction the roles of bidder and seller are reversed.An OEM typically starts an auction with a request for bids(to supply it)and plastics processors then bid on the work,with prices falling rather than rising.Reverse auction sites have several characteristics,notes Jeff Mengel of Plante & Moran LLC(Southfield,MI),a management consulting firm.They are based on what [price] the market will bear;they are competitor driven;they employ bidding(either blind or auction based)and they embrace world-based pricing.
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