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THE VAULT: Japan's first model company: Marusan 1/100 scale Zero

机译:VAULT:日本第一家模型公司:Marusan 1/100比例零

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Japan's first plastic kit company started in the mid 1950s by not only producing their own kits, they also made copies of other firm's moulds. Another thing that would not surprise older modellers was the attempt to 'look' American. At first glance this kit could be mistaken for a Revell kit with its box art presentation, fake 'brass' name plate and even to the use of the blue/red house colours on the label. It is probably hard for the younger readers to appreciate the reason for this marketing approach. It was quite simple. Back then the manufactured products from Japan were inferior to those from the west in general and the USA in particular. It was a different manufacturing world then.
机译:日本第一家塑料工具箱公司始于1950年代中期,不仅生产自己的工具箱,而且还复制其他公司的模具。不会让年长的建模者感到惊讶的另一件事是尝试“看”美国人。乍一看,这个套件可能会误认为是Revell套件,其包装盒带有艺术插图,假的“黄铜”铭牌,甚至误用了标签上的蓝色/红色房屋颜色。年轻的读者可能很难理解这种营销方式的原因。这很简单。当时,日本制造的产品总体上不及西方,尤其是美国。那时是一个不同的制造业。

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