Perfecting pizza? - Manufacturers go natural, add premium ingredients to meet consumers' needs

摘要

As the weather outside heats up, pizza makers are hoping consumers will seek the cool comfort of the frozen food aisle. In an effort to attract interest to the category, recent innovations have focused on several initiatives, including natural productline extensions and delivering restaurant-quality pizza. Data from Information Resources, Inc. for the 52 weeks ended May 17 show that while several newer products are gaining traction in the marketplace, the overall category is off the pace from a year ago.