Pollution, congestion and a raft of alternative transport options are steering city drivers away from the traditional vehicle ownership model. Jack Carfrae explores the present and future of urban mobility and what it means for the motor industry. Driving in London isn't a pleasant experience. The traffic, the parking, the pollution and the likelihood of getting a ticket for a paltry motoring offence are deterrent aplenty. The English capital certainly isn't the only city that can't handle its cars, and with population levels on the rise, getting around major towns by road is set to become an even bigger headache. The whole issue of urban mobility has caused the motor industry to think twice about how it provides vehicles to those in built-up areas, and it has sprouted a series of new, innovative and forthcoming solutions all of which have one thing in common: they challenge the traditional ownership model.
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