THE CORD CUTTER'S DILEMMA: The Bundle Is Dead. Long Live the Bundle

摘要

FANS OF STREAMING VIDEO FIND THAT DITCHING CABLE DOESN'T ALWAYS LOWER THEIR BILLS. BETWEEN NETFLIX'S Jessica Jones, Amazon's Man in the High Castle, and iTunes' on-demand anything, an ever-expanding roster of must-watch streaming video means consumers have more excuses than ever to cast off the yoke of the big cable bundle. Nearly 1 million Americans cut the cord through the first nine months of 2015, and a PricewaterhouseCoopers trend analysis estimates that roughly 20% of U.S. consumers don't see themselves subscribing to cable this year.