Hill Country: A US processor in eastern Oregon's high desert thrives on imagination and up-close-and-personal management

摘要

Jim Cheney's imagination has not only caused Hill Meat Co. to survive when many other regional and local meat companies have not, it has transformed the company into what it is today: a solid, growing processor of repute and respect. How does an old,tradition-bound meat company located in an outback community in a sparsely populated region hundreds of miles away from any major metropolis survive, let alone thrive, especially when centrally distributed products such as case-ready beef, manufactured by behemoth corporations that can accommodate fractioris-of-a-cent profit per item, seem to be gaining favour?