Firm favourite

摘要

As red meat takes another round of battering in the press, and sales across the fresh-meat sector fluctuate, the nation's love affair with the great British sausage seems set to continue, despite gloomy summer weather during key barbecue months, the continued squeeze on household budgets, and rising pork prices. The overall sausage market has shown great resilience over the last 12 months, growing in volume by 2.5% and up in value by around 3%. In the 52 weeks to 7 August, nearly 135m kg of sausageswere sold in the UK, worth around pound 517m - an increase of 4.4% from the same time last year (according to Kantar Worldpanel).