The multi-brand philosophy of the Volkswagen Group

摘要

The automotive industry is facing enormous challenges in many respects. Two factors will be crucial to future success: The first is strong, clearly positioned brands and attractive vehicles, and the second is economic and technological capability. This is where the multi-brand philosophy of the Volkswagen Group comes into its own. Nine successful automobile brands - from Audi to Scania, from Volkswagen to Lamborghini - meet every customer wish all over the world. And the Group alliance not only gives the brands the required critical mass, but also offers a technological, ecological and economic potential which no other automaker can match. The Volkswagen Group's cross-brand Modular Matrices are the technological backbone for leveraging this potential to the full. On this basis, Europe's largest automaker has set its sights on an ambitious goal: To lead the global automotive industry by 2018.