Filling the Convenience Gap

摘要

Resealable packaging scores high marks for consumer convenience, enhanced shelf life & shelf appeal. Flexible packaging offers many advantages to consumer product goods companies, from weight reduction and space compression to increased shelf visibility. For consumers, convenience is even more critical -serving as a differentiator that draws an initial sale and retains consumer brand loyalty. Defining convenience in flexible packaging is essential to fully leveraging all of its benefits and ensuring both initial shelf impact and long-lasting consumer/brand relationships. New technologies can help brand managers and packaging engineers develop packaging that is easy for consumers to use, integrates well into everyday lives, and appeals to other buying influences such as environmental concerns. With these new technologies and approaches to resealable technology, flexible packaging can be effective in helping brand owners build a close relationship with consumers.